WHY SIDELIGHTS?

Cycling is a great, environmentally friendly, and increasingly popular mode of transport. However, the safety of cyclists is severely tested by traffic. Cyclists are not visible enough, yet half of all accidents could be avoided if the cyclist were seen 1 second earlier. Current lighting systems lack visibility and have not kept pace with the evolution of cycling in recent years.

One evening, while cycling, Arthur Claessens had the idea for SideLights: a complete lighting system integrated into the handlebars. Gradually, the concept evolved into hand-made prototypes, notably produced by two former student colleagues from HEIG-VD: Tim Hofer and Claude Allenspach.

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Founder & CEO

Arthur Claessens

  • High-level cyclist in BMX Racing
  • Passionate about bikes of all kinds, commuter​
  • HEIG-VD Alumni, in business economics

WHO IS BEHIND SIDELIGHTS?

Arthur Claessens

Founder & CEO

Luca Romano

CTO

Thibault Francfort

Industrialization Manager​

Martin Stricker

Art & Product Manager​

Bastien Claessens

Web Manager

Our ambassador

Zoé Claessens

  • Bronze medalist at the Paris 2024 Olympic Games
  • 2x Vice-World Champion
  • 2x European Champion

Our Ambassador

Robin Froidevaux

Professional road and track cyclist

  • Member of the Tudor Pro Cycling Team
  • Swiss Road Race Champion in 2022
  • Participated in the Giro d'Italia in 2024